How Much Effect Do Online Reviews Have On Businesses?
Any company that has taken a marketing strategy using the internet most likely has a set of online reviews somewhere. Online reviews are a great way for you to get to know a company better through the eyes of those who has already been their client. If a company is good at what they do and they have nothing to hide, they will not hesitate to subject themselves to online reviews from previous clients. But of course this is a very competitive world and other companies take it to the next level by asking friends to write an online review about their business so you better be vigilant enough to spot testimonies that are legit and those that are not. Despite there being fake ones, these online reviews are still great tools for when you are researching about a certain company you want to hire. Spotting a true review from a false one is not really that hard, but if you are skeptical then you can always check the name of the author. If a certain author is somewhat overdoing the whole online review thing for a specific company then he or she is most definitely a fake one who was probably paid by the company to say such nice things.
Open up Google and do a web search for a specific company. For you to be able to truly say that a review is fake or not, you must check out more than one of the search engine results that popped up. Make a comparison of all the reviews you read on a few web search results of a specific company and take note of the author because fake authors usually go from one website to another and shower the company with glowing reviews. When you do these type of background check of a company, just be sure you are able to take in all the small details so that no false information can slip through you. It is a very competitive world out there and one bad review can pull a business down, therefore some companies would try to balance out the number of good and bad reviews by hiring people to shower them with awesome reviews online.
It would be a very smart move for a consumer to mention to the company that you have availed their services due to a certain online review you have read. Continuously mentioning the online review you have read about the company will make them realize the importance it has to their online marketing strategy. This way, when they give you the services, the company will aim to do their best because they will fear that you might give them a bad review.
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